NEXO has appointed Doha-based AVT to represent it in Qatar and Fara Sout Negar Co to be its distributor in Iran. ‘We are pleased to announce two new additions to the Nexo family of distributors,’ said NEXO sales director Denis Baudier. ‘In fact, our Iranian distributor has already brought us an order for a Geo S12 line array within weeks of appointment.’
The move comes as part of Nexo’s increased focus on the Middle East as it looks to increase its market share in the region. A further part of this strategy will see the manufacturer host a week of certified training, product demonstrations and local product launches in Dubai in February.
You can read more about Nexo’s approach to the Middle East in the January-February 2015 edition of Pro Audio Middle East.