AMG deploys NEXO STM at Iveco ‘Be the change’ event for 1300 guests in Barcelona
AMG deploys NEXO STM at Iveco ‘Be the change’ event for 1300 guests in Barcelona

AMG deploys NEXO STM at Iveco ‘Be the change’ event for 1300 guests in Barcelona

Mar 2024 | News | Live Events | STM | Italy

Leading European event production specialist AMG has provided a full suite of technical services including sound, video, lighting and staging at a spectacular corporate event in Barcelona. Italian commercial vehicles manufacturer Iveco invited 1300 dealers, customers, partners and press to the unveiling of a new brand identity and a restyling of their entire product range at an occasion curated by event design specialists Filmmaster under the title: BE THE CHANGE.

With just two days to set up in the 10,500 m2 space, the production involved some 200 engines, 1500m of truss, 750 moving heads, 1600m2 of projected video area and a 1500-seat grandstand, with up to 100 technicians on site at any one time.

AMG deployed their large inventory of NEXO sound systems throughout the event, most notably to cover the main convention area and a gala dinner. AMG Audio Engineer Roberto Del Duca takes up the story.

“At the convention we developed a system with 4 in-line clusters made up of 6 x NEXO STM M28 line array elements placed transversal to the guest gallery. The main system was supplemented with 8 x NEXO STM S118 sub woofers below the platform, giving a strong emotional impact during the projected videos.

“Presenters were equipped with in-ear monitors leaving the product presentation area completely free, and miked with headsets which gave a greater impact to the voices compared to clips.

“During the gala dinner, a suspended system was developed with NEXO PS15 point source speakers covering the entire area and ground-mounted sub woofers around the perimeter, with reinforcements every 10m. A live band connected via radio performed across 5 round platforms placed between the dinner tables giving a very effective result, both visually and sonically.”

With a reputation for handling particularly ambitious and spectacular events, BE THE CHANGE was another highly successful project for AMG. A timelapse video of the set up can be seen on the company’s Facebook page:


About AMG International

From locations in Rome and Milan, AMG supports event organisers with cutting-edge technologies and services that consistently exceed customer and audience expectations, collaborating at every stage of the process from concept and design, through production to realisation.

For more information on AMG International, visit: